How Does Google Rank Website |
How Does Google Rank Website
Google uses 2 algorithms for ranking websites:
1. Sophisticated Algorithm
2. Proprietary Algorithm
These Algorithms use more than 100 different criteria in the calculation, each of the criteria given a different weighting which can change time by time. Because this algorithm can change techniques that used to work well may no longer work well after the change.
You should always try, test, and update your efforts.
Google usually takes around 4-12 months for measurable results to rank website if you implement a targeted SEO campaign.
Google's algorithm can be broken into 2 major groups of factors :
1. On-page (Keyword) Factors:
These keyword factors include how, where, and when keywords are used in blog posts and how well your website is optimized for your keywords.
Keywords factors determine PAGE RELEVANCE.
2. Off-page (LINK) Factors:
These factors include the quantity and quality of backlinks that point to your website. Link factors are strongly related to google page ranking (PR).
Link Factors determine PAGE IMPORTANCE.
Fact : Google does not publish information about it’s PageRank algorithm.
Google's Top 5 Search Secret : Click here
ON-PAGE FACTORS & PAGE RELEVANCE
Keywords are strongly related to search terms - Those words and phrases that enter in a search engine to find specific information or other things.
Most people enter 2 to 5-word phrases in google to find related information after entering search terms google analyzes all pages that are indexed into google which contain these search terms.
How well you can optimize the use of keywords that comprise your site, will fastly influence your ranking with Google.
Google determines the most relevant web pages based on a hypertext search and analysis of your site and of other sites that contain links to your site which is called backlinks.
OFF-PAGE FACTORS (PAGE RANK) AND PAGE IMPORTANCE
Off-page factors are all about links - their quantity, quality, and strength.
Google looks for backlinks that point your website from other websites. Backlinks help us to increase a PageRank value on your site.
The more backlinks that link to your site, the more important Google thinks your site is, and the higher your PageRank value can be.
The site that is highly optimized for particular keywords can outrank sites that are less optimized but have higher PageRank values.
Google assigned PageRank value after comparing every page on every site in the google index against one another.
PageRank: PageRank is a calculation that values websites based on the quality and quantity of links to a webpage, prescribing a rank number as a result.
NOTE : When internet marketers speak of increasing your link popularity, they are generally talking about increasing the quantity and quality of your site.
Thank You.
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